Established in 2013, the Teleperformance Customer Experience Lab helps brands understand changing behaviors across countries, generations, and sectors.  The CX Lab analyzes customer behavior and preference across 13 countries and 19 sectors to help companies improve their digital customer experience.  

       

Meet the Presenters

Catia Silva,  CX Lab Manager, Teleperformance Group

Cátia Silva is one of the founding managers of the Teleperformance CX Lab, leading a team of specialists conducting primary research across a wide range of sectors and countries. She has dedicated the last 7 years to customer experience research, understanding customer service trends and sharing insights with clients across various sectors and countries with a focus on improving their customer experience.  

 

Before joining Teleperformance in 2013, she worked at Kantar Millward Brown, one of the world's leading market research agencies. Cátia has a degree in Sociology and Planning from the University Institute of Lisbon and a post-graduation in Marketing Research and CRM from NOVA - Information management school.    

Marina Netto Campos,  Global Head of CX Lab, Teleperformance Group 

Marina has over 20 years of experience in various roles, including strategy and research across three continents. She specializes in analyzing key verticals to identify major trends and conducts primary research to understand consumer preferences for dissemination internally and to clients.  She celebrates a decade at Teleperformance and previously worked at UBS, PepsiCo, and Oi.  She has an MBA from the University of Chicago and graduated with a BA in Economics and International Studies from Colby College. 

    

She has over 20 years of experience in banking and telecommunications and created the Global CX Lab research area at Teleperformance. She has lived in Brazil, Germany, and the US. Marina is passionate about volunteering, focusing over a decade on giving back to the University of Chicago and the Ellevate Women’s Network.  

      

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